The world’s premier mixed martial arts brand and Asia’s number one pay TV network partner to deliver premium UFC content across 15 countries reaching over 55 million viewers
UFC® and FOX Sports Asia today announced a multi-year deal to bring the world’s fastest growing sport closer to fans throughout the region. FSA will air over 40 live events annually in addition to magazine programming and archived events. As part of this renewed agreement, FOX Sports also has exclusive rights to air UFC’s reality series, The Ultimate Fighter®.
“UFC is excited to extend its long-term partnership with FOX Sports Asia,” UFC Senior Vice President of International and Content Joe Carr said. “The opportunity to have our premier content available to over 55 million viewers will continue to foster the growth of the UFC brand and the sport of MMA across the region. FOX Sports’ extensive reach and marketing muscle will help further entrench UFC as the leading MMA promotion in Asia and engage with our valued fans across Southeast Asia.”
“FOX Networks Group has been the home of the UFC in Asia for the past five years and we are very proud of having contributed to their growth in the region. We are even more excited about the future and look forward to giving fans the most compelling MMA experience through our broadcast networks and digital platforms,“ noted Italo Zanzi, Executive Vice President and Managing Director, Sports, APAC & Middle East, FOX Networks Group.
According to results provided by research firm Futures Sport + Entertainment, UFC is the leading provider of MMA TV content across Asia.
