The exciting new partnership kicks off in conjunction with UFC 276: ADESANYA vs. CANNONIER on Sunday, July 3, and runs for the remainder of the year.
“We are thrilled to announce that Carl’s Jr. Australia is the “Official Burger” of UFC,” said Mike Woida, President of International at CKE Restaurants Holdings. “UFC and Carl’s Jr. are two global powerhouses, and we know this partnership will enable both brands to unlock new audiences. As we continue to grow our business in Australia, we look forward to getting our delicious burgers into the hands of UFC fans across the region and around the world.”
Carl’s Jr. will have visibility across UFC events, including Octagon signage at UFC Fight Night Paris which features two of Australia’s best athletes – Tai Tuivasa and Robert Whittaker. The partnership also includes social integration and sweepstakes in the form of VIP Experiences at UFC HQ in Las Vegas, as well as UFC Fight Pass complimentary subscriptions and UFC Store gift cards to enjoy outside the Octagon.
“We’re delighted to partner with such an iconic and beloved brand like Carl’s Jr. Australia and welcome them as our first Official Quick Service Restaurant partner within the ANZ region,” said Nick Smith, Vice President of Global Partnerships, UFC. “Much like UFC, Carl’s Jr. recognizes the appetite and growth opportunities within this region, and we could not be more eager to collaborate and engage with new audiences and fans within this category.”
Considered as one of the largest quick-service hamburger brands in the world, Carl’s Jr. is a part of CKE Restaurant Holdings, Inc. which has nearly 4,000 restaurants in over 35 countries. The company launched in Australia in 2017 and continues to deliver mouthwatering food and friendly service across QLD, NSW, VIC & SA. Within the next 12 months, 27 new outlets are set to open across Australia.
Stay tuned for more details on this delicious pairing…
About UFC
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 688 million fans and 198 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, in the United States, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Freshly Baked Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have nearly 4,000 franchised or company-operated restaurants in 44 US states and more than 35 international markets and U.S. overseas territories. For more information about Carl’s Jr. Australia visit https://carlsjr.com.au/. For more information about CKE, please visit https://ckefranchise.com/ or its brand sites at www.carlsjr.com and www.hardees.com.
