“We’re thrilled to invite the incredible fans behind UFC into the world of Monaco Cocktails and amp up the audience’s energy through our best-selling canned cocktails,” said Don Deubler, CEO of Atomic Brands, parent company to Monaco Cocktails. “As an official partner of UFC, we’re honored to be a part of an organization that has revolutionized the fan experience. UFC and Monaco Cocktails are aligned in shaking things up for our audience – we’re excited about our joint commitment to better the consumer experience through our partnership.”
Monaco Cocktails, which was established in 2012, are real cocktails completely malt-free, featuring real spirits to offer a crisper finish with a kick. Monaco created a Hard Lemonade line, their remix of a timeless classic to serve up bold, delicious flavors that embody the taste of summer: crisp lemonade, juicy peach and fresh strawberry. With two shots of vodka in every can at 9% ABV, Monaco Hard Lemonade quickly became an instant crowd-pleaser, known as the ultimate canned cocktail for bold consumers looking for high energy moments.
Monaco Cocktails’ partnership with UFC will debut ahead of highly anticipated events such as UFC 288: STERLING VS. CEJUDO on Saturday, May 6, and the 11th Annual UFC International Fight Week in Las Vegas from July 3 – 9, where Monaco will have a significant presence. These events will mark the beginning of various combined activations throughout the year.
